Alterego - Logo development

Brand development and creation for Alterego Film, Stefano Sollima's production company. The work came out of an ongoing creative collaboration with Sollima rather than an outside vendor brief.

The starting point is a single idea: looking. From there the eye variants emerge (the keyhole, the camera, the engraving, the kinetic line), all built on the same typographic structure: ALTEREGO in condensed caps, FILM as a light subtitle.

Each version is tested positive and negative, on black and on white, to make sure the mark holds in every context: production sting, opening titles, printed materials. The final selection feeds into the logo animation.