ENI Milano Cortina: Shooting on Ice and Snow

The ENI campaign for Milano Cortina brought the set into a cold, technical environment: ice, snow and high performance told through a clean visual language. The shoot took place in studio, with virtual backdrops that rebuilt the mountain atmosphere and integrated the hosts into a controlled, believable world.

This piece gathers production fragments - the LED stage, the mountain backdrop, the hosts on set - to show how technique and creative direction work together when the subject is the boundary between nature and performance.