Building a branded content format

Official vodcast: #MilanoCortina2026 "Sfide che Uniscono" | Produced & post-produced by Now | HASH

Testimonials are never chosen casually. They are the story behind the brand.

For the #SfidecheUniscono vodcast series, we took direct inspiration from the athletes representing the colours of Italy at the Milano Cortina 2026 Olympic and Paralympic Winter Games, From Francesca Lollobrigida, Valentina Marchei, Davide Bendotti, by way of Isolde Kostner, Giulia Zardini Lacedelli and the torchbearers whose personal journeys gave the project greater depth and humanity.

Echoing their stories of resilience, sportsmanship, courage and passion, we challenged ourselves to mirror that same emotional strength visually and technically, combining real drone footage captured in the landscapes of Cortina (Italian Alps) with environments reconstructed through Unreal Engine post-production.

A creative and technical process developed to support #Eni's vision through an approach balancing rhythm, sensitivity and, above all, authenticity.

Because innovation only matters when it serves the story.